Founded in 1965 in Verona by 3 Tacchella brothers who dedicated their lives to the production of denim and made it the family emblem. Carrera Jeans is a unique reality of its kind that stands out for the innovative approach of the integrated supply chain.
Carrera Jeans was born from a deeply tailored reality that, growing up, has landed in the industry, but the design and attention to detail still recall its origins as an artisan workshop. A strong memory still today!
Carrera Jeans can boast the primacy of being today one of the few companies on a global level that is totally verticalized: from the cultivation of cotton to the shop. All stages of implementation are subject to our control, a courageous choice undertaken more than 20 years ago but which repays us in quality and customer satisfaction.
In the future of jeans, technology and tradition go hand in hand. We work every day to bring new technologies and innovation in the field of denim: from the fiber to the fabrics and finally to the models. Research and Development are the soul of Carrera Jeans.